沈陽(yáng)芝加哥國(guó)際英語(yǔ)

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【講課要點(diǎn)】講商家如何選擇市場(chǎng)和如何利用媒體做廣告。

1)通過(guò)電視或雜志做廣告來(lái)贏得大眾市常

2)通過(guò)銷(xiāo)售人員推銷(xiāo)專(zhuān)門(mén)的產(chǎn)品來(lái)做小規(guī)模市常

Sampleanswer:

Thelecturetellsusabouttwowaysofmarketingpaniesusetopromotetheirproducts.Oneisconsumermarketing;theotherisindustrialmarketing.Thentheprofessorgoesontoexplainthatbygivingtwoexamples.Ifapanywantstosellproductswhichcanbeusedby~;eneralpublic,theyusemassmedialikeTVormagazinetoadvertiseandleteverybodyseetheadvertisement.That'sconsumer

marketing.Ifapanywantstosellspecialproductsonlyforbusinessorservice,suchasofficefurniture,theycanusesmallscalemarketing,likesalesperson.That'sanexampleofindustrialmarketing..

Industrialmarketingisthemarketingofgoodsandservicesfromonebusinesstoanother.IndustrialgoodsarethosewhichareusedinIndustryforproducingaDi~ferentendproductfromoneormorerawmaterials.Thewordindustriaimeansmachineryrunbypowertoproducegoodsandservices.Butindustrialmarketingisnotconfinedtothesetypesofbusinessactivities.Broadly,marketingcouldbesplitintoconsumermarketing(B2CBusinesstoConsumer)andindustrialmarketing(B2BBusinesstoBusiness).

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